With all the many creative products and services offered today, it can be difficult to figure out just exactly what some Creative Agencies really do, especially when they use these traditional headings like Advertising Services, Content Production and Content Distribution.
To make things easier, we’re defined by four business units: Creative, Strategy, Content and Impact.
Combined, you’ll get full service. Go à la carte and you can pick and choose services to suit your specific needs.
Just about anyone can come up with a big idea. But is the ‘idea’ realistic in terms of cost, strategy, or logistics?
There’s no question that free-thinking shapes great creative, but alone it may not be the best tool to define viability and value.
Knowing that discipline is critical to bringing great creative to life is one of many things that defines our core Advertising Services. In our shop, we never go to market with any bold idea that has not been vetted with plenty of research, questioning, discussion and evaluation.
We’re proud that our cutting room floor is piled high with creative that didn’t make it. It reminds us that we’re always giving our clients our best.
OUR CREATIVE SERVICES:
Creative & Art Direction
Copywriting & Scriptwriting
Graphic Design, Illustration & Storyboards
Traditional & Digital Print Media Advertising Services
Website User Experience Planning
Billboard & Transit Advertising Services
Do you really need strategy to create a good video, print ad or online presence?
Maybe not . . . or maybe yes! It’s totally about what outcomes you want.
Certainly, investing in a strategic plan or any other Advertising Service we offer, won’t be as economical as producing a standalone print ad or web video. But the question is . . . will it be as effective? It’s really all about how you plan to use it.
And while this last comment was not intended to promote our deployment service, it’s safe to say that the more arrows you have in your quiver can determine who’s left standing on the battle field. And isn’t that part of what great Advertising Services should offer?
OUR STRATEGY SERVICES:
Research – Primary & Secondary Data Mining
Market & Brand Analysis
Qualitative (Focus Groups)
Pre-Launch Content Testing
Monitoring & Evaluation
We began some 25 years ago shooting corporate video. In the mid 90’s we moved into television commercials. Today we also produce a myriad of content for the internet.
Two minute ‘HR Recruitment’, ‘Capabilities’ and ‘Credibility’ web videos are more in-demand today than the longer format ‘How To’ and ‘Branded Webisode’ programs that kick-started online video only a few years ago. We constantly monitor development in this area to bring our clients the latest ‘genre’ opportunities, strategies and more.
And while video is exploding, we’re still designing all kinds of print collateral and digital artwork that focuses on brand clarity and continuity. Eye catching transit advertising and large billboards are still go-to for our retail clients. We believe that a good balance of traditional and digital content will deliver extraordinary results.
Over the years, we’ve worked with clients from every corner of industry, not-for-profit organizations and government agencies. Today we offer one of the most talented and experienced media production services in the country to keep your project on-quality, on-budget and on-time.
OUR CONTENT SERVICES:
Logistics & Planning
Budgets, Insurance, Contracts & Permits
Camera Department – Crew, Equipment
Art Department (Props, Sets, Prosthetics, etc.)
Casting – Union & Non Union
Locations – Scouting/Bookings/Management
Sound Design (Foley, Dolby 5.1, etc.)
‘Impact’ defines what distribution and deployment should be. It’s more than just putting your content where it will get noticed. It’s about giving your audience the best experience possible.
If your pop-up ad annoys; if your video stops, starts and then crashes; if your website graphic takes forever to load — your deployment is crippling your brand. If your distribution strategy is the same as everyone else, you could be getting lost in the clutter.
With thousands of digital formats available and strict guidelines in place to control both broadcast and online quality, deployment of digital content has become more complex than ever before. If you want to expand from the YouTube ‘grid’ and advantage other distribution services, you need to know what you’re doing.
We were distributing content long before the internet became relevant. We’ve seen the ‘latest’ digital formats come and go. We’ve read more spec guidelines than you’ll ever want to know about.
We really know this stuff.
OUR IMPACT SERVICES:
Distribution & Deployment Strategy
Closed Captioning (TV and Web)
Compliance & Clearance
Digital Encoding (TV and Web)
Worldwide Delivery (TV Digital or Analogue)
Digital Asset Management
TV Commercials and Corporate Video are where we started. Today we’re an Advertising Agency that produces a wide range of web focused content including ‘Recruitment’ videos that attract new hires, ‘Credibility’ series that improve brand image, ‘Historical’ programs that celebrate achievement, ‘Shared Knowledge’ presentations that are a favorite of social media and, of course, ‘Branded Webisodes’ that entertain with product placement.
Here’s a small sampling of some of the hundreds of projects that we’ve produced over the years.