GENRE: Product Launch
About This Project
This corporate video program is an example of an iSpot, Product Launch Video.
This program was produced for a simultaneous live and online launch of TafelMusik’s new recording label. Production quality had to be high as the film was projected onto a large screen before an audience of over 2,000 concert goers and at the same time, broadcast live to thousands of online viewers.
Following the launch, this video has been distributed online to promote the new label.