GENRE: Limited Budget TV Commercial
TITLE: Jean Jean
About This Project
This 30 TV Commercial, produced for a wine distributor on a limited budget, is a great example of how our production based core-competency can add tremendous value to film-making challenges.
The client wanted to promote their wine on television at a level that would compete with the bigger brands for a fraction of the cost. A local broadcaster had suggested an economy solution that would have put the client on-camera, shown a few stock photos of France and squeezed a whole lot of copy onto the screen.
Our approach was based on a simple premise: wine is synonymous with elegance and good taste. The creative for this commercial came to us while we were meeting with the client. And when we tabulated the numbers, the client’s lean budget was really not so lean after all.
We wrote the copy in very short order and shot the wine bottles outside, using available lighting, on an old RCA turntable. We’d just worked on a bilingual production with a Parisian born voice-over artist who we hired right away for the spot. With a bit of simple post-production work and a great audio mix, we delivered a simple, but elegant spot to our client with money to spare!